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What is the material about?
Reframing the Message was an EU-funded training and communication project implemented by CISU in collaboration with the Dutch organisation Wilde Ganzen and the Czech organisation Divoké Husy. The project was launched in the autumn of 2012.
The project supported grassroots organisations in communicating their stories about how they work on development cooperation together with their partner organisations in the Global South. This material shares the experiences and learnings from that work.
What does the material offer?
The material consists of both a theoretical and a practical component.
The theoretical part introduces the theories on which Reframing the Message was built and explains how these theories have been applied in a variety of contexts.
The practical part guides you through the different phases of communication work.
What is the material useful for?
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Tips on how to write constructive stories that engage audiences
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Insights into working with the media
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Guidance on how to develop a communication plan
The material is in English.