Download the guide here

Storytelling is one of the most powerful ways for organisations, foundations, and other actors to communicate about their development work, because stories allow audiences to connect with a topic on both an intellectual and an emotional level.

However, some storytelling about development work in Africa still perpetuates harmful and stereotypical narratives due to unethical practices. The Ethical Storytelling Handbook is a practical guide that tackles these challenges by providing clear guidance that helps storytellers communicate about their work on the continent in an ethical and responsible way.

The report includes the following chapters:

  1. Why ethical storytelling matters
  2. What does poor stortytelling look like? 
  3. what does good storytelling look like? 
  4. How do you overcome unethical storytelling?
  5. Challenging unqeual power relations
  6. Ensuring respectful engagements
  7. Tackling implicit bias in the hiring process
  8. Addressing biased storytelling
  9. Properly using ethical guidelines and undstanding informed consent
  10. Understanding the local context
  11. Avoiding rushed schedules
  12. Investing in your people